This Consumer Marketing Manager will be responsible for launching a future women s health indication for uterine fibroids. Key responsibilities will include pre-launch consumer preparation, strategy, tactical development and execution.
Overview: This individual will develop, launch and execute Consumer tactics (DSA and branded) through DTC channels that include: Websites, CRM, Search (SEM/SEO), Social, Mobile, Digital and TV, while appropriately prioritizing and ensuring strategic alignment to the goals of the brand. Effectively manage agency relationships (with the advertising agency of record (AOR), Digital, Media, and Database agencies) and cross functional IBT partnerships (with MABI, Public Affairs, CE, Sales Training, Medical, Regulatory, Legal and Promo). Build and refine insights and tactics to maximize DTC efforts. Work closely with professional team to optimize marketing and brand effectiveness. Manage projects and agencies within time and budget parameters. This position will be filled as a Marketing Manager I (Grade 18) or a Marketing Manager II (Grade 19) depending on candidate's qualifications and experience.
Skills/Experience Requirements Qualifications:
3+ years of relevant digital marketing experience within the pharmaceutical industry or DTC marketing and media expertise required
CRM experience preferred
Understands and interprets trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution.
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Strong project management experience/examples required. Effectively manages projects to deliver high-quality work product in a timely fashion (meets or exceeds deadlines). Ensures that regulatory and compliance guidelines are followed. Must have understanding and experience navigating the Medical and Regulatory process.
Proven ability to manage agency relationships to optimize deliverables, timelines and budget
Must have strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization.
Must be a highly motivated individual - self-directed, willing to make decisions with less than perfect information, ability to think bigger and push norms.
AbbVie is an Equal Employment Opportunity employer: At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic., we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information
Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Job Type: Experienced
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.